秒速赛车投注

秒速赛车投注

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新电商助农扶贫模式彰显优势

发表时间: 2020-04-25 09:16 来源:秒速赛车投注_秒速赛车平台|安全购彩

  NONGCUNCHANYEXINGWANG,SHIGUANNONGMINSHOURUHEXIANGCUNZHENXINGDEDAJU。CHANYEXINGWANGSHEJIDAOXUQIUCEHEGONGJICELIANGGEFANGMIAN,ERLIUTONGZESHILIANJIEGONGJICEHEXUQIUCEDEGUANJIANHUANJIE。MEINIANSHOUHUOJIJIE,NONGCHANPINXIAOSHOUNANDEZHUYAOYUANYINSHIKAZAILIUTONGBUCHANG,RUHEGAISHANLIUTONG,RUHEYIZUIDICHENGBENDEFANGSHIJIEJUESHENGXIANNONGCHANPINDEXIAOSHOU,SHINONGCUNCHANYEXINGWANGHETIGAONONGMINSHOURUDEZHONGYAONEIRONG。

  农产品销售的难点,在于鲜活农产品销售

  我国每年农产品的总产量超过20亿吨,其中生鲜农产品产量2018年超过13亿吨,生鲜农产品影响农民收入的弹性最大,能否有效销售直接影响农民收入。由于存在保鲜和腐烂问题,无法及时销售的生鲜农产品损失可达20%-30%左右,损失的数额巨大,而且这一损失主要是由农户承担。

  ZHANGQIYILAI,JIEJUEXIANHUONONGCHANPINGONGXUSHIJIANCHASUOZAOCHENGSUNSHIDEZHUYAOFANGAN,SHIKAIFACHUZANGBAOXIAN、LENGLIANHECUBAOZHUANGJIAGONGDENGHUANJIEJISHU。ZHEIYIFANGANSUIRANKEYICUOKAIGONGJIHEXUQIUDESHIJIANCHA,ZAIYIDINGCHENGDUSHANGJIANSHAOLENONGMINDESUNSHI,TONGSHIYEZENGJIALEZHONGJIANHUANJIE,BINGJINERYASUOLENONGHUSHENGXIANNONGCHANPINDECHUMENJIA。ZAIYUNNANSHENGCHANDEDOUJIAO,NONGHUDECHUMENJIAWEIMEIGONGJIN4.2YUAN,XIAOFEIZHEGOUMAIJIAGESHIMEIGONGJIN14YUAN,NONGMINZAIZHENGGEGONGYINGLIANZHONGDESHOUYIWEI11.9%,LENGLIAN、CHUZANGHECUBAOZHUANGHUANJIEDESHOURUZHANDAO30%。

秒速赛车投注  CONGMOUZHONGYIYISHANGJIANG,NONGCHANPINJIAGONGSHITISHENGNONGCUNCHANYEFAZHANDEZHONGYAOHUANJIE,YESHITONGGUOZENGJIAFUJIAJIAZHITIGAONONGYEXIANDAIHUASHUIPINGDEZHONGYAOSHOUDUAN。DANSHIJIUNONGCHANPINBENSHENDESHEHUISHUXINGLAIJIANG,XIAOFEIXIANHUONONGCHANPINYIRANSHINONGCHANPINXIAOFEIDEBENZHISHUXING。DIANSHANGPINGTAIWEIJIEJUEXIANHUONONGCHANPINXIAOSHOUWENTITIGONGLEHENHAODEFANGAN,2014NIANSHENGXIANDIANSHANGDEJIAOYIEWEI289YIYUAN,DAO2018NIANSHANGSHENGDAOLE2103YIYUAN。

  巨量鲜活农产品供给,需要快速形成巨量购买力

  传统的电商平台,通过快速信息发布和所带动的物流活跃度,在鲜活农产品销售中发挥了重要的作用,但是依然不能在生鲜农产品的销售方面取得突破性进展。生鲜电商零售比例由2014年的0.7%,急剧上升到2017年的1.8%以后,增长放缓,开始出现销售瓶颈。其根本原因在于2018年之前的快速增长,来源于鲜活农产品电商数量的增长,而非鲜活农产品销售关键瓶颈的技术突破,无法突破生鲜农产品生物学属性所造成的销售困难。

  SHOUXIAN,NONGCHANPINDESHENGCHANYOUJIJIEXING,CHENGSHUQIXIANGDUIGUDING,XINXIANCHANPINDEKESHIYONGXINGZHOUQIHENDUAN。XUQIUDANXINGDADENONGCHANPINRUGUAGUOLEIYIBANDESHENGCHANGUIMODOUHENDA,ZAIQUYUFANWEINEIDOUHUISHUNJIANXINGCHENGJULIANGGONGJI,SUOYIMEINIANNONGCHANPINCHENGSHUQIJIAN,JIUHUICHUXIANSUOWEIDEZHIXIAO。XUYAOZHICHUDESHI,ZHEILEINONGCHANPINSHINONGMINSHOURUZUIWEIMINGANDENONGCHANPIN,ZHIXIAOYANZHONGYINGXIANGNONGMINDESHOURU,CHANYEZAIFAZHANZHONGWANGWANGHUILUORU“SHENGCHAN-ZHIXIAO-NONGMINJIJIXINGXIAJIANG-SHENGCHANXIAHUA”ZHEIYANGDEEXINGXUNHUAN,ZHEISHIPUBIANCUNZAI、ZUIWEIKUNRAONONGYECHANYEFAZHANDEWENTI。

秒速赛车投注  QICI,XIANHUONONGCHANPINDEJULIANGGONGJI,XUYAOXUNSUXINGCHENGJULIANGXIANSHIGOUMAILILAIXIAOHUA,FOUZEYAOMEFULANSUNSHI,YAOMETONGGUOCHUZANGJIAGONGHUANJIEJIANGXUQIUYANHOUXIAOHUA。ERYANHOUXIAOHUATONGYANGHUICHANSHENGSUNSHI,HAIHUIJIADAJIAOYICHENGBENDAOZHIJIAOYIFENSANHUA,ZUIZHONGYINGXIANGNONGMINSHOURU。BIJIAOLIXIANGDEZUOFA,DANGRANSHISHIXIANXIANHUONONGCHANPINJISHIXIAOHUADEZUIDAHUA,TONGSHISHIXIANNONGMINSHOURUDEZUIDAHUA,JIANSHAOLEBUYINGYOUDESUNSHI,TISHENGLENONGCHANPINZHENGTIJIAZHILIANDEJIAZHI。

  新电商突破了鲜活农产品的销售瓶颈

  与传统电商站位商家和依赖搜索流不同的是,新电商主要站位消费者,通过商品流和社交裂变对接产需。用通俗的话讲,在新电商平台上,销售是围绕着电商创新与粉丝的社会互动而实现的。拼多多是近年来出现的新电商的典型代表,至2019年底活跃用户达到5.85亿人,平台农副产品的销售额1364亿元,农产品常购用户有2.4亿人,订单中51%以上为鲜活农产品,在短时间内成为中国农产品最大的上行平台。拼多多能够在农产品上行中取得迅速发展,主要原因有以下几个方面:

  SHOUXIAN,PINDUODUOCONGNONGCHANPINQIBU,ZAIGENGYUNNONGCHANPINDIANSHANGDEGUOCHENGZHONGDUIYUNONGCHANPINDESHENGCHANHESHICHANGSHUXING,YIJIXIAOFEIZHEDUIYUNONGCHANPINDEXIAOFEISHUXINGDOUYOUSHENKEDERENSHI,RUXIANHUO、XINGJIABIDENG,QINONGSHANGMOSHIBIQITADIANSHANGGENGJUYINONGTEDIAN。

  DIER,PINDUODUOJUJIAODIJIA、XIACHENLIULIANG,YISANSIXIANCHENGSHIWEIMUBIAO。PINDUODUOYONGHU70%SHINVXING,ERQIEYI35SUIYIXIADENIANQINGYONGHUWEIZHU;CONGYONGHUDESHOURUJIEGOULAIKAN,70%SHICHUYUSHOURUZAI2500-6000YUANZHIJIANDEQUNTI,YINCICONGMOUZHONGYIYISHANGJIANG,PINDUODUODIANSHANGPINGTAIDESHANGXINGHEXIAXINGYONGHUYIDIZHONGSHOURUQUNTIWEIZHU,JUYOUHENQIANGDEDAZHONGPUSHIXING。

秒速赛车投注  DISAN,JIANHUABAOZHUANG,BUDUANYASUOGONGYINGLIAN。PINDUODUOYOUDECHANPINZHIJIEJINRUWULIUZHONGXIN,BUZUOHUOSHAOZOULENGLIANBAOXIANQUDAO,TONGGUOSHIXIAOXING、XIANHUOXINGHEJIAGEYOUSHIHUIJIXIAOFEIZHE。PINDUODUONONGHUOSHANGXING51%JUNWEIXIANHUOCHANPIN,XIANSHILEQIZAIXIANHUONONGCHANPINXIAOSHOUSHANGDEYOUSHI。

秒速赛车投注  ZUIHOU,ZUIWEIZHONGYAODESHI,PINDUODUODEDIANSHANGMOSHISHUYUSHEJIAOXINGDIANSHANGMOSHI。TONGGUODAJIAYIQIPINHUODEFANGSHI,CONGERSHUNJIANNINGJUXUQIU,BINGTONGGUODIANSHANGYUFENSIDEHUDONGBUDUANNIANJIEFENSIJILIXIADAN,SHUNJIANJIANGXUQIUZHUANHUAWEIXIANSHIGOUMAILI。PINDUODUODIANSHANGPINGTAISHANGDEGOUMAIMOSHI,WANGWANGDOUSHI5-10WANGEXIAOFEIZHEDEPINGOU,YIGECHANPINXINXIZAIPINDUODUOPINGTAISHANGTONGGUODAJIAYIQIPIN,KEYIHENKUAIBIANCHENG10REN、100REN、1000RENDAO10WANRENYIQIGOUMAI。ZHEIYANGYIGEPINHUOMOSHI,BINGBUSHIHEGOUMAIYIJIANSHECHIPIN,QUEWANQUANDUIJIELESHUNJIANCHUXIANDEJULIANGNONGCHANPINXIAOSHOUXUQIU。

  SHUNJIANXINGCHENGDEGOUMAILIANG,KEYIZAISHUNJIANXIAOHUADENGDAIXIAOSHOUDEXIANHUONONGCHANPIN,ZHEIYANGJIDADIJIANSHAOLEYOUYUYANHOUXIAOSHOUSUOCHANSHENGDESUNSHI,YIJIYANHOUXIAOSHOUSUOXUYAODELENGLIAN、CHUZANGDENGHUANJIE,ERQIE,YOUYUSHIXIANLEXIANHUOCHANPINDEJISHIJULIANGXIAOSHOU,TONGYANGYIGECHANPIN,ZAIPINDUODUOSHANGDEJIAGEYIBANDOUHENDI。PINDUODUODESHEJIAONONGSHANGMOSHIDUOYANGHUA,“DUODUOGUOYUAN”JIUSHIYIGESHEJIAOYULEXINGXIANGMU,GAIXIANGMUTONGGUOMIANFEIPAISONGZAIYOUXIZHONGZHONGZHISHOUHUODENONGCHANPIN,BUDUANNIANJIEQINGNIANFENSI,TONGSHITONGGUOGUANGGAOHELIULIANGFANBUSHENGCHANNONGHU,XINGCHENG“FANBU-YOUXI-JIANGLI”DELIANGXINGHUDONG。

  净化社会舆论环境,支持电商助农模式创新

  精准扶贫与乡村振兴战略的实施,为传统大型电商扶贫助农提供了巨大空间。这些电商先后推出了一系列商品下行、农品上行的模式,阿里、苏宁、京东等电商企业和平台纷纷入驻农村,与此同时,新电商模式不断涌现,直面农产品品牌销售和特色销售的瓶颈。拼多多在其农产品上行优势的基础之上,开始把重点放在提升农产品上行的效率方面,依托其社交电商的优势,发展产地直发模式,实现消费者、农户、平台三赢的格局,同时布局“多多农园”扶贫助农项目。云集发起农村电商“百县千品”项目,覆盖了31个省、市、自治区,希望通过建立地理标志性农产品品牌,打造高端农产品销售机制。快手、抖音等新型电商,正在改变中国电子商务的传统格局。

  SUIZHEGEZHONGXINXINGDIANSHANGDEBUDUANCHUANGXIN,JINGZHENGKEHURIQUJILIE。YINCI,XIANGGONGZHONGPILUGEZHONGDIANSHANGPINGTAIDEZHENGFUMIANXINXI,CHENGWEILEDIANSHANGPINGTAIZHENGQUYONGHUDEZHONGYAOSHOUDUAN,YOUGUANGEZHONGDIANSHANGDEXUJIAXINXISHENZHISHIFEIWENXINXIYEDALIANGCHONGCHIZAIWANGLUOSHANG,YANZHONGGANRAOGONGZHONGDUIDIANSHANGPINGTAIDEXUANZE。GENGWEIYANZHONGDESHI,DIANSHANGPINGTAIZUOWEIZHONGGUOYINLINGQUANQIUDEXINXINGCHANYE,DUOSHUGUOWAISHANGSHIQIYE,GUONEIMEITICHONGCHIDALIANGPINGTAIZISHENGUOFENKUADAHEXIANGHUMOHEIDEXINXI,BUJINYANZHONGYINGXIANGDIANSHANGDEGONGZHONGXINGXIANG,HAIRONGYICHENGWEIXIFANGDAJIZHONGGUOXINXINGCHANYEDEKOUSHI,YINGXIANGDAOZHEIXIEQIYELVXINGSHEHUIZERENHEZAIHAIWAISHICHANGJINYIBUDERONGZI。DIANSHANGPINGTAISHEHUIYULUNHUANJINGEHUADEMIAOTOURUBUJIAYIGUIFAN,SHIBIDUIWOGUODIANSHANGFAZHANCHANSHENGZHONGDAYINGXIANG。YINCI,TUIDONGDIANSHANGPINGTAIQIYEDEZILV,YIJIZAIGUOJIACENGMIANZHIDINGXIANGYINGDEXINXIPILUGUANLIGUIFAN,POZAIMEIJIE。



(CAIBIANRENYUAN: DUXUE)


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